A change of direction.Posted: March 6, 2013
I have chosen to re-assess my original concept and outcome of this project. Originally I was planning to create Ikea inspired lights with a Jacob’s Market twist. Unfortunately I have become so involved in the making of the objects my connection to Jacob’s has become weak. I also think that my love of the place was overpowering my work and enticing me to continue to make reference.
My “new” concept has been there all along – it has just taken six weeks to work its way out of the abyss. So, now I am focusing on the made object, the raw material. The impurities that are inevitable are an intrinsic part of this. I am hanging a cluster or the lights with ultra bright LED’s inside to give a warm glow. The lights will also contribute to showing the thickness of the porcelain and where it is thicker. From a distance there will be a cloudy appearance to the work. As the onlooker gets closer to inspect the finer details the lights will dim and eventually switch off using a programmed arduino. This created a smooth and lifeless object. I think this will surprise the viewer. I also hope it can delight.
My reason for turning off the lights is simple. As you walk around Ikea your eye is caught by what seems to be an interesting object or piece of furniture that you believe you must have to improve your life. Upon closer inspection the shopper usually discovers the object is plain with no character, just like everything else the shop has to offer. This is because of the mass marketing industry that has become a part of so many of our lives.